Thursday, July 24, 2008

A New Kind Of Breakfast Club

We went to the movies yesterday and I saw some of the best advertising creativity I have seen in a while.

JCPenney has just launched a new market strategy using the theme from The Breakfast Club. For now, the ad is being shown only in movie theatres. I tried to find a link to the video to share with you, but I couldn't fine one.

I LOVE commercials. Good commercials. Using psychology and creativity to change human behavior fascinates me. I know. I am a nerd.

Have you seen the commercial? What did you think? Anyone find a link? Email me.

And, JCPenney, if you're reading, feel free to send me some free stuff.

10 comments:

Mary B said...

I saw the ad before watching Mamma Mia on Saturday. Loved it!
My 12 yr old daughter was with me and it led to a conversation of the great 80's movies. So on Sunday we watched "Pretty in Pink".

daydreamer said...

I am pretty sure that the ad you are talking about has been airing on TV here in CO the last couple days. I got a kick out of it when I saw what it was.

Chel's Leaving a Legacy said...

I haven't seen it yet, but I can't wait...I love 80's movies!

My husband laughs at me ALL the time because I will try to talk to him during the program, but get distracted by the TV when the commericals come on!

Roxanne said...
This comment has been removed by the author.
Roxanne said...
This comment has been removed by the author.
Roxanne said...

http://community.livejournal.com
/ohnotheydidnt/26076592.html

For some reason it keeps cutting off the end of the link. . .try this.

Roxanne said...

Sorry to have messed up your pretty comments. . .I had to delete the first two as the link kept getting chopped up. I just checked the one above and it's good. Go. Enjoy.

RR Mama said...

I saw that commercial and loved it! I have Tivo and I actually watched it twice. OK three times. It was funny and cute.

Jen said...

I went to the JCP site, and it's there, I think. It's an interactive thing based on The Breakfast Club --

just click on "Get That Look"

xox

Vee said...

go to you tube and search for jc penny high school.....it is too cute!!!