We went to the movies yesterday and I saw some of the best advertising creativity I have seen in a while.
JCPenney has just launched a new market strategy using the theme from The Breakfast Club. For now, the ad is being shown only in movie theatres. I tried to find a link to the video to share with you, but I couldn't fine one.
I LOVE commercials. Good commercials. Using psychology and creativity to change human behavior fascinates me. I know. I am a nerd.
Have you seen the commercial? What did you think? Anyone find a link? Email me.
And, JCPenney, if you're reading, feel free to send me some free stuff.
Subscribe to:
Post Comments (Atom)
10 comments:
I saw the ad before watching Mamma Mia on Saturday. Loved it!
My 12 yr old daughter was with me and it led to a conversation of the great 80's movies. So on Sunday we watched "Pretty in Pink".
I am pretty sure that the ad you are talking about has been airing on TV here in CO the last couple days. I got a kick out of it when I saw what it was.
I haven't seen it yet, but I can't wait...I love 80's movies!
My husband laughs at me ALL the time because I will try to talk to him during the program, but get distracted by the TV when the commericals come on!
http://community.livejournal.com
/ohnotheydidnt/26076592.html
For some reason it keeps cutting off the end of the link. . .try this.
Sorry to have messed up your pretty comments. . .I had to delete the first two as the link kept getting chopped up. I just checked the one above and it's good. Go. Enjoy.
I saw that commercial and loved it! I have Tivo and I actually watched it twice. OK three times. It was funny and cute.
I went to the JCP site, and it's there, I think. It's an interactive thing based on The Breakfast Club --
just click on "Get That Look"
xox
go to you tube and search for jc penny high school.....it is too cute!!!
Post a Comment